Wales away has often been labelled "the best-kept secret," but with the national team's recent success on the pitch, the secret is officially out. For BBC Wales' Feast of Football show, we created a video segment following dedicated Wales fan Ryan March on his recent trip to Montenegro, offering viewers a taste of the cultural phenomenon that is ‘Wales away’.

Our goal was to capture the authenticity, character, and unique quirks of following the Welsh national team across Europe and create something that resonates with longtime Wales away travellers while also inviting new audiences who might not have experienced it yet.

We produced a short VT for the show, alongside a social edit tailored for Instagram Reels and a longer version for BBC’s online platforms.